Twitter  Life OF Bird

Twitter Life OF Bird

 “Twitter is not the bird. The bird is Twitter”, the company’s Creative Director Doug Bowman stated in 2012. Indeed, the legendary bird is among the most impactful corporate logos in the world. From this post, you’ll learn the particulars of Twitter’s brand identity journey.  

  1. Meaning behind the Twitter logo
  2. Backstory behind the Twitter logo
  3. How would Twitter logo look like if it were made in Logaster?

Meaning behind the Twitter logo

For starters, it’s worth mentioning a few curious facts about Twitter’s iconic logo that you might not know. 

  • The bird became the company’s mascot only in 2010.
  • Twitter bought the bird design on iStock for just $15. It was designed by Simon Oxley.  
  • The bird was initially named “Larry” after the basketball player Larry Bird.  
  • As of today, the bird doesn’t have a name. It’s simply called “Twitter”.   


The bird reflects the essence of online microblogs:

  • “Twitter” sounds a lot like “tweet”, which is a sound made by birds
  • A bird symbolizes freedom and endless possibilities. 
  • Short messages are delivered as fast as birds fly.

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